Your customer journey map is a powerful tool for understanding your customers’ needs, behaviors, and motivations. It’s also used to plan marketing campaigns and segment your audience. But what exactly…

Currently, most people use their smartphones to shop and research things online. This makes it necessary for a business to have its own mobile app to reach out to more…

The current IT company expands daily and develops new products. But mostly, the strongest will survive: Many firms fail due to a lack of funding, poor marketing, or general public…

  Hotel and hospitality businesses are facing stiff competition from the likes of Airbnb and Vrbo, which have disrupted their industry. Some operators are using technology to differentiate themselves, but…

What is a KPI? A KPI or Key Performance Indicator is a metric used to measure and track progress and success against specific marketing goals.  It’s a way to make…

Local SEO is an important part of any small business marketing strategy. If you want your business to be found by potential customers in your local area, you need to…

If you’re a small business owner, then you know how important it is to get your business found online. And one of the best ways to do that is through…

The data that you have entered in a worksheet which is arranged in rows must be converted to columns. You can do so manually or automatically as Excel allows the…

SEO proxies can be a great asset of your business’s marketing plan. It is a gold mine of data collection and SEM (search engine marketing). Without SEO proxy, nothing would…

Printing services offered by commercial printers offer a variety of benefits to their client companies, including cost reductions and increases in productivity. When companies print their own materials, they typically…