Getting people to visit your website is the first step. The key to getting there is to work on your SEO strategy, quality content production and social media strategy. The effort you invest in your social media channels will impact the results of your SEO efforts. Simply put, your social media marketing has a direct influence on other areas of your digital marketing. Let’s see how social media will influence your SEO. 

More traffic

The goal of digital marketing strategies, both search engine optimisation and social media marketing is to increase website traffic. When your website gets traffic, it’s seen as a valuable source of information. If you want to get more traffic, you need to work on your online presence. Website optimisation, focusing on the relevant keywords is just one aspect of it. Social media is the other part because it can increase the visibility of top-performing pieces of content. The more shares it gets, the more visibility it will receive, thus more people will visit your website.

Better user experience

Social media is like a search engine on its own. When people hear about a business or a product, they will look that company up online. So, people want to get all the information they can about a business. Social media channels can increase user experience and make it a better one.

 It helps build authority

Social media channels can influence your authority. The more visibility you get, the more people will share your content. If your content is viral and loved by many, it will be linked by others. When your content is linked to another piece of content, it generates a backlink to your website. Backlinks help build the authority of your website and Google sees it as a relevant source of information. Authority and relevance are considered important elements in SEO, so you should work on this. 

Better local SEO

If you want to improve your local SEO, you should use all tools at your disposal. More than three billion searches happen daily, and around half of them are local searches. If you haven’t optimised your Google My Business profile and made sure all information is in sync across social media channels, you should hire SEO Sydney to help you with this. Also, by utilising social media and geotagging, you will boost your visibility and influence your local search engine optimisation efforts. 

Increase in brand awareness

If you want to build your brand awareness and improve brand recognition, social media is your secret weapon. The way to get more people talking about your brand is to have them recognise it. This further improves your conversion rate, because people buy from brands they know, trust and are familiar with.

Even if people haven’t bought from you yet, they might have seen your reel explaining a problem they are faced with. Also, through social media, brands can directly connect with their target audience. They can build a relationship of trust first. By posting consistently, and engaging through comments and direct messages, a brand can build trust and turn a follower into a regular customer.

But, to get to this stage, you need to be recognised by a brand that has a quality service or a product. Social media is your biggest ally. The more your brand gets recognised, the more people will search for your brand and land on your website. 

Greater exposure of your content

The previous aspect and the one we’re addressing in this paragraph are connected. Social media channels help you build a community. The more followers you have, the greater audience you’ll have as well. Further, as you keep your social media presence consistent, people will learn more about your brand and increase traffic to your website.

Also, this will create greater exposure of your content. But, there’s also a catch here – you need to have quality content, so your audience will share them and you’ll benefit from these social signals. When people discuss your content and share it online, they will also link to it. Quality content gets quality backlinks and your website authority increases. 

Members of your online community are your next customers

We’ve already mentioned that social media works as a unique search engine. Just like people look you up, they will look you up for your social media profiles. When they recognise your social media profile as a relevant source of information, they will follow it. Each follower can become your next customer, simply because they will click on a link you shared in your story or look at the product you talked about in your latest post. Look at this as an easy SEO win, because your social media channels directly influence the traffic your website gets. 

Social media profiles appear in SERP

When a person searches for your brand name, your social media profiles will appear high on the search engine results page. Of course, the key is to have fully optimised social media profiles. Your goal is to get as many people as possible to visit your website, where they can make a purchase and improve your conversion rate. However, those looking for your social media should also be allowed to land on your profiles. Maybe they are looking for other social proof before they decide to buy from you. Your social media presence might be the tipping point that is in your favour. Give people a chance to learn about your brand through social media channels, and it will be directly linked to an increase in your website traffic.


Having a website without social media channels limits your chance to reach a wider audience. At the same time, working on your social media strategy without utilising the power of social media can also limit your audience to those who only stumble on your website through relevant searches that contain your keywords.

But, when you combine both, your SEO strategy and social media marketing, you’ll have a thorough digital marketing strategy. Google is not the only medium people use to look a brand up. Social media platforms also offer valuable insight to those looking to learn more about your brand.

Use social media to your advantage and you’ll see how it also benefits all your search engine optimisation efforts.