How well do you know Google Ads and all it can do to help you grow your business? Many Australian businesses spend huge amounts of money each year on Google Ads. That means that they probably know something you don’t.

So, what’s the secret, and can Google Ads really do the job? Google Ads has gone through quite a transformation and it’s become one of the largest advertising platforms in the world.

If you want to find out more about Google Ads and how it can help you grow your business, keep on scrolling.

What is Google Ads and how does it work?

Google Ads has once been Google Adwords and it was launched 18 years ago. Since then, the world has changed quite a bit, more people are searching for products, browsing content, playing games, and watching videos on Google. Moreover, today, we use our mobile devices to find online information. All of these changes are what caused Google Adwords to evolve into Google Ads.

Google Ads is a paid online advertising service developed by Google. The purpose of Google Ads is to allow business owners to create online advertisements so that they can reach people when they are interested in certain products.

That’s how sponsored links end up on Google’s search results and Google Maps. And sponsored links are those ads that you search for in Google search and that you can click on.

The model under which Google Ads operates is called a pay-per-click (PPC) model. This means that Google Ads is somewhat of a competitive ground because marketers target and bid on a specific keyword all the while competing with other marketers who are also targeting that keyword.

Can Google Ads help you boost your SEO?

This is the most frequently asked question and Google has given its answer. According to Google, Google Ads’ PPC ads don’t have a direct impact on your SEO performance. However, experts from SEO Services Sydney say that there are some ways in which Google Ads can improve your SEO results.

The key is finding the right balance between SEO and Google Ads. For example, one way that you can improve your SEO results through Google Ads has to do with time. SEO is a long-term process because it takes time for it to show results. It’s a worthwhile investment but it just takes time. With the help of Ads, you can potentially shorten this time and get results faster.

Similarly, if you’ve been spending a lot of money on PPC ads, optimizing your SEO can help you with the spending.

Of course, this is merely one example of how Google Ads can improve your SEO results. There are also things such as Google Ads’ keyword planner tool that can be of great help, and you can use PPC ad clicks to help you generate backlinks. Google Ads can also help you boost organic CTR and other similar things.

Why is Google Ads important for the growth of your business?

A lot of businesses in Australia and all around the world use Google Ads as one of the best digital marketing techniques. This means that using Google Ads can only benefit your business. Let’s see how.

1.      Google Ads is a flexible marketing platform

Let’s start by saying that you won’t find a more flexible marketing platform than Google Ads. Google Ads is suitable for just about any business, regardless of how big or small and thousands of marketers can attest to this.

In addition to being compatible with many other online marketing platforms, Google Ads allows you to customize your campaign so that you can focus on your target audience. This means that you can target users by location, demographics, devices they’re using, and so much more.

Google Ads is also flexible when it comes to your budget. Google Ads allows you to have complete control over the budget of your campaigns. This means that you control everything – from the maximum bid on the ad to the daily budget of the campaign.

2.      Google has a tremendous reach

Where do you go when you have unanswered questions? Hint: It’s not a library. You just go and google it, don’t you? And not just you, millions of people all around the globe.

This all tells us that Google has a massive customer base. And it’s precisely this huge customer base that drives Google to keep evolving and improving. So, if you decide to run ads through Google Ads, you will get some high-quality traffic as well as leads. This leads us to the following benefit of Google Ads.

3.      Google Ads can help you boost your leads and customers

If your goal is to generate leads – Google Ads is the right tool for you. Of course, this greatly depends on how well your campaigns are set up. But if they are properly set up, Google Ads can help your website get some highly targeted leads.

With the help of Google Ads, businesses can now focus on users who are specifically looking for what they want. What this means is that you can constantly work on improving your business searches so that users who want to buy your services/products are sent directly to your website through the platform.

4.      Google Ads can help you get high ROI

As we mentioned, Google Ads is a PPC (pay-per-click) platform, which means that it makes marketers pay only for ads people click on. By optimizing your Ads campaign, you can expect a high return on investment (ROI) which is something other marketing strategies don’t allow.

But, of course, you need to be patient and constantly test and track your campaigns. And thankfully, the Google Ads platform is great for this sort of thing because it allows you to see all the necessary data to calculate ROI, all the ads clicked, keywords entered, as well as the cost of clicks.

5.      Through Google Ads, you can find out more about your target market

To get to know your target audience and understand what they want, you need to do a lot of research. Fortunately, Google Ads can help you with your research and you can find out more about your target customers and their habits and requirements.

This information includes things such as keywords data, customer location, devices they use, as well as times and days of the week they’re searching. This information can help you improve your products and services or optimize your marketing efforts. This is how you won’t waste your budget on advertising to people who aren’t interested in what your business has to offer.

Bottom Line

Google Ads is a platform fit for businesses of any size and if you decide to try out this platform you won’t regret it. Regardless of your budget or advertising goals, Google Ads can only help you grow your business.

And if you find managing this platform difficult, you can always hire a digital marketing agency to help you out. Just don’t pass up on this great opportunity to grow your business.