Are you an e-commerce retailer – then try out these new emerging technologies to transform your online business!
In Canada, Upreal VR agency and other such companies are bringing tremendous new innovations through augmented and virtual reality services.
Read ahead to understand how you can incorporate these technologies into your business.
What is augmented and virtual reality?
Virtual reality consists of creating a virtual world where the user can get in and experience it in real time. You will need a VR headset to get into the virtual world.
Augmented reality involves projected computer-generated images into the real world. It does not require the aid of a VR headset to experience it. You can use augmented reality even through your mobile phone.
How can they help with e-commerce retailing?
Augmented reality can make the products listed online seem more real. Usually, users are apprehensive when it comes to ordering products online. For instance, when it comes to buying clothes online, sizing and quality concerns are there. People also worry whether the product will suit them or not.
With augmented reality, the users can better visualise the product.Virtual try-on removes the barrier of sizing issues. Logistic challenges like product return, etc. will significantly reduce with such technology incorporations.
There are also some niche businesses where augmented reality brought revolutionary change. The Makeup industry is one such example.
Online sales of makeup products were not up to the mark when compared to offline sales. A major reason cited by users was that they are not convinced to buy the products without trying them. Since makeup products are non-returnable, first-time customers mostly relied on offline purchases.
But with augmented reality, the virtual try-on on your face can give you the exact idea of how the product will look on you. So, companies that have this augmented reality option are now seeing an increase in online sales.
Whether it is makeup products or garments, augmented reality will guarantee you an increase in sales. It will also enhance brand visibility among millions of online products you find in e-commerce sites today.
As a retailer, you have to constantly make efforts to enhance your business and sales. Augmented and virtual reality can help you achieve the goal of taking your products to the next level.
So, if you want your online products to stand apart from the rest, try bringing in some emerging technology on board. There are service provider companies that can help you with the purpose. Start planning today itself and get on board to the new world of emerging technologies.